How well do you know your customers? What is the main reason your customers or customers come to you? Or are they buying your product or service? What is the main problem you solve for them? you know? are you sure? Otherwise, your marketing may lose your brand and you may lose sales.
Find your “main selling point”. It is a piece of marketing information, the core information in all communications about a company, product or service. Small business owners may find it difficult to determine their unique marketing messages.Because they are too close to your company to view your company from the side of your desk.
Even if we know that we should look at our business from the customer’s perspective, it is still a challenge to keep customers focused on marketing. This is usually easier said than done. Therefore, it is easy to understand all the amazing features of our products or services and why we believe in attracting or buying customers.
But sometimes our opinions are shrouded by our own thoughts and beliefs. These ideas and beliefs may be imprecise. So how do you know why customers are attracted to your product or service and why they choose to buy? There is an easy way to keep paceIt’s simple, you ask you! Okay, I know it sounds obvious, but you will be surprised that we often don’t think about the obvious.
Your potential customers and customers (yes, even your bodyguards, those who visit but don’t buy) can explain well what privileges they value most about your product or service, and why they decided to buy it. Whether you have many customers or only a few customers, you don’t need a large customer base or potential customer base to do some research and determine yourself.
Even if you have few customers, please contact them and ask them what they are and what they like best about your product or service. Talk to your customers or customers
(1) What motivates them to buy?
(2) Do you keep your promise?
(3) Do they dislike your product or service most?
(4) How to improve the product or service?
(5) What else do you need (in your business category)?
(6) How else can you help them become successful, happy or solve any problems you encounter?
Is the product or service suitable for them? Talk to the item you rejected. If you decide to investigate (I have achieved great success for a client for a client over the years), find out why they did not buy it.
(1) Ask them what products or services they have purchased. And because of what?
(2) Ask about products or services not provided by their competitors.
(3) Ask what you can do to develop your business in the future. Changes, additions, deletions of products or services. ?
Talk to your potential customers. Do you have a list of potential customers-customers who are interested in your product or service but have not yet purchased? They may have subscribed to your newsletter or e-magazine.
(2) What topics do you want to know more about?
(3) How do you help them become more successful, happier, etc.?
(4) Find out what they want and who they are, and in all three cases-client/client, opponent and prospective client: if it seems appropriate, ask for information about them: age, gender, place of residence , Profession They usually spend a lot on product or service category.
By better understanding your target audience, you will know if you have attracted people who you think will be interested in your product or service.And, if you need to change your marketing strategy to reach other audiences, or you want to change your audience, you can provide them with better services.
The more you understand potential customers and customers, the better service you can provide them. Even more effective. You can sell them. You may be surprised. Some customers tell me that they believe they know why people buy from them until they make a request. What they heard surprised and surprised them.
Often, what you hear can help you focus on unique selling points that you never thought of. And because it comes from the mouth of the customer, you know it is compelling and effective. Do not change anything based on opinions from multiple parties.My only warning is that if you have few customers or potential customers, you will not make major changes or make decisions until you can verify the results with more people. Or at least test your changes before making them.
The final decision to revise the entire business or marketing plan. Common sense is the rule here. Just use your common sense and don’t react to the comments of a few people. You can ask in the following ways: Choose an effective method.