How To Make Your Personal Training Business More Profitable

How To Make Your Personal Training Business More Profitable.Here are five simple strategies that any personal trainer can adapt to their business and increase profits almost instantly:

Increase your price. This is the simplest yet most overlooked strategy to increase your income. If you do 30 sessions per week and only increase your price by $5 per session, you’ve increased your annual income by $7,800. Not a bad improvement if you don’t have to do anything else.

Most of your customers won’t even see this increase, and those who have problems with small price increases will almost always be your “headache customers”. Just go ahead and you’ll soon be replacing them (if any) with a new customer who’s willing to pay your fees.

There is a “back-end”. Customer lifetime value is the total amount the customer spends on you over the life of your business relationship. Most trainers limit this to how much each client spends on individual training sessions.

Since your customers definitely see you as their fitness source, don’t force them to look elsewhere when they need to buy supplements, foam rollers, nutrition training, or anything else that will supplement. for your personal training service.

You’re helping your customers achieve better results, ensuring they make the right choices when it comes to fitness-related purchases, and increasing your bottom line as well. Practice “take away” sales.

The sales approach of most personal trainers is to tell the prospect how much they can do for the prospect, then almost beg the prospect to become a customer.

Unfortunately, this approach devalues ​​the trainers’ service and gives full power to the potential client. Just flip the table on prospects.

Tell potential customers that you’re only accepting a very limited number of clients, then explain to them what to expect if they’re “lucky” enough to be accepted as a customer.

Explain that they should be a “walking billboard” for your business and that they should showcase people who fit the mold of customers you want to work with. You’ll be amazed at how many potential customers are begging you to take them literally as customers.

The power of leverage. This is probably my favorite strategy. You can take advantage of other trainers by hiring them to train your clients for you or by “locking in” some of the clients you acquire and charging a “searcher’s fee”.

You can make the most of your time by offering only semi-private training instead of the traditional one-on-one training that requires you to trade your time for client money.

You can leverage your knowledge by creating an information product that you can sell to your customers or online.

You can leverage your customers by having the “back-end” I mentioned earlier. Remember that you don’t always have to trade your time for your client’s money.

Set up an automatic payment system. It works in health clubs, why not in personal training? Simply set up your customers with or 6-month automatic payment plans that are credited directly from their checking account or credit card.

This lets potential customers know that you’re only interested in committed customers (“repurchase” method) to get results, and it saves you from being a cashier.

You’ll also have peace of mind knowing your accounts receivable base for the next few months.

These are just five of the many strategies you can use to make your personal training business more profitable.

Review them and think about how to implement at least some of these strategies in your business. Remember, if you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten.