3 Cold Calling Mistakes that Trigger Rejection. In the old cold calling mentality, you were taught to focus on the sale and completely convinced that what you were offering was something someone else should buy.
Here are 3 common cold calling techniques that you should probably avoid:
Mistake #1: Focusing the conversation around you and what you have to offer
In the old approach, you introduce yourself, explain what you do, and suggest a product benefit or feature. And then you close your eyes and pray that the other person cares
3 Cold Calling Mistakes that Trigger Rejection, advice by professional.Unfortunately, as soon as you stop talking, you often hear “Sorry, I’m busy” or “Sorry, I don’t care.”
You see, you started your cold call by talking about your world and what you have to offer. But in reality, most people don’t really care about you.
When you talk about your company and product, it’s just another pitch for them. You haven’t engaged them yet, so they usually just “turn the page”.
Potential customers care more about themselves and what’s important to them. So if you start a conversation by focusing on their world, they’re more likely to engage with you.
Instead, talk about a problem or a problem they might need to solve. Focus on them rather than what you have to offer. And see where it takes you.
Mistake #2: They Should Definitely Buy Your Product or Service
In the old cold calling mentality, you were taught to focus on the sale and completely convinced that what you were offering was something someone else should buy.
The problem with this approach is that you didn’t ask them to figure this out with you. So think about it – according to old thinking, you’re actually deciding for the other person what’s good for them. I know it’s not intentional, but that’s exactly what comes to your prospect.
So instead of brimming with confidence and enthusiasm, stop for a minute and think about the other person.
Relax into a real conversation instead of turning to a persuasive strategy or sales pitch. 3 Cold Calling Mistakes that Trigger Rejection Put yourself in their shoes and invite them to explore with you to see if what you have to offer is right for them.
Others can really make a difference. You invite them to see if you can help them solve the problem. This makes for a better connection in the first place, and you’ll get much less immediate rejections.
Mistake #3: When someone makes an objection, try to get over it
You know, one of the reasons that making phone calls is so difficult is that sometimes you might not know the other person and their business very well. When you make the first call, you don’t know much about their issues, problems, budgets, and time constraints.
Chances are, not everyone will benefit from your product or service.
So in reality, your business or product won’t be for everyone. And yet, when someone raises an objection (“we don’t have the budget for this”, etc.), the old cold calling mentality makes you “pass”, “ignore” or “skip”.
But when you do that, you put the other person on the defensive. Something they said was denied. And this is where rejection can happen very suddenly.3 Cold Calling Mistakes that Trigger Rejection
So it’s best to listen to their concerns and continue to determine if what you’re offering makes sense to them. There are great phrases you can use to validate their point of view without ending the conversation.
So now you have discovered the top 3 cold calling mistakes that people often make. See if you can get rid of those old self-destructive thoughts. When you do, you’ll find that people are far more attracted to you and the instant rejection you’re used to is far less likely.